In a world of digital marketing where transparency is valued over all else, behind the scenes (BTS) content is the king. The premise is simple: audiences want to know what goes into the creation of the final product. Whether it’s a music video, a viral video, or a brand campaign, BTS videos give audiences a glimpse into the hard work that went into the polished finished product.
A well-made behind-the-scenes video showcases your team’s unique personalities, making them feel relatable and human to your audience. By showcasing a day in the life of your business, your audience will be able to connect with you on a more genuine level, which is one of the best ways to build trust and loyalty. You can also use BTS footage to highlight your product, service, or event in a more fun and engaging way, such as by including blooper reels or time-lapse of set-up.
Ultimately, BTS content is an effective and affordable way to double your video productions without doubling your budget. Whether you’re a film producer, nonprofit, or brand, adding on a BTS shoot to your existing project is an excellent way to show off your authenticity and build trust for a fraction of the cost of a standalone shoot.
In a society that’s often too busy to slow down and take a look around, it’s easy to forget what’s truly important. It’s the people and projects that are changing the world — not the products themselves. The squeaky clean, perfect images are what get all the attention, but it’s the real-life hard work that matters most.