A lot of stuff goes on behind the scenes in theaters, like preparing costumes and props for an upcoming performance or rehearsing a song before its final recording. Similarly, the work that goes into creating content for brands and events often happens out of the public eye. But BTS photos, videos and posts can bring the hard-working people and intricate processes that go into making a product or event to light. BTS content can be an effective marketing strategy because it builds trust with audiences and shows a more human side of a brand or business.
BTS content sparks audience interest by letting them see what’s happening in the background of a video or photo. It can include shots of the setup for a shoot, raw footage of an event and even bloopers from a filming session. In addition, BTS can take the form of stories, reels and posts on social media, which are great for quick updates or for revealing a project’s progress as it unfolds.
According to the Edelman 2023 Trust Barometer, 90% of consumers say authenticity is a key factor when choosing which brands to support. BTS content is an effective way to show the world what makes a brand or person special by showcasing their personality and quirks. It also provides insight into the process of creating a video or event, demonstrating a company’s commitment to quality and transparency. It also allows audiences to connect with a brand on an emotional level and forge stronger bonds that turn casual followers into loyal fans.