An opinion piece, or op-ed, can be an effective way to reach a broad audience with your research. It isn’t just about sharing scientific results; it can pique public interest, raise awareness and change behavior.
Begin with a clear, compelling topic. Choose a subject that fascinates you, or has fascinated you in the past. Make a list of all the things you know about it, or what you think you know about it, including your own viewpoints and experiences. Then, choose a point of view on that subject and create your argument from there.
Aim for a quick pace. Readers are usually reading op-eds in between other articles and news items, so it’s important to capture their attention quickly and keep their interest throughout the piece. This can be done by starting with a shocking or anecdotal lead, or with a short paragraph or two of background. Then move quickly to your main argument, and back it up with evidence or first-hand information. Near the end, clearly restate your position and add a call to action or thought-provoking line.
Be sure to check that your facts are current and accurate. This is especially important if your topic is timely, such as when it is linked to an event in the news or a recent report. Often, an editor will want your op-ed to include a link to the source data you use in the article. You can also offer to provide graphics that accompany your piece if the publication allows it.